About Us

I Die: You Die is named after Gary Numan’s 1980 single of the same name. An expression of the tension between musicians and the press, its message seems even more pertinent in an age in which, for better or worse, music criticism and discussion moves at the speed of thought (as opposed to the nearly-extinct monthly magazine format Numan had to contend with), and a fitting namesake for our continued scrivening. Also, Gary Numan fucking rules.

I Die: You Die is 100% Vegan owned and operated.


Alex Read all posts »

Alex was born in 1979 sometime between the release of Joy Division's Unknown Pleasures and The Sugarhill Gang's Rapper's Delight. Although utterly coincidental, this dichotomy does inform his taste.

Bruce Read all posts »

Bruce was born the week Gary Numan's Telekon debuted as the #1 LP in the UK, and Kate Bush's "Never Forever" topped the singles charts in the US. On Mars, ? & the Mysterians' "96 Tears" was enjoying its 730th week as the #1 single.